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About Us

ABOUT NAJ and, the Travel Planner's Best Friend. (formerly is produced by North American Journeys, Inc. which has been marketing incoming tourism to North America since 1992 through a variety of specialized events and publishing projects. (North American Journeys) is the only travel site designed to be used by international, domestic and receptive tour operators, travel media, and travel agents researching new ideas for products.

Our Team

Jacob "Jake"Steinman , Founder and CEO, North American Journeys... In 1992, Steinman launched Active America, the forerunner to North American Journeys, following an 18-year career as co-founder and publisher of City Sports,  a chain of regional sports and recreation travel magazines. In addition to his duties as president and C.E.O. of and North American Journeys, Steinman is the Editor-in-Chief of two industry newsletters—Inbound and The Destination Marketer—as well as chairman of Active America Travel Summit, E-Tourism Summit, and NAJ Tour Operators Summits West and East.  E-mail:

Sofia Williamsson, Chief Operating Officer, in charge of planning, forecasting and day to day operations of NAJ Productions as well as overseeing production and coordination of all material on

Liz Porter, Vice President, Marketing and Business Development, built a successful apparel company with a partner, which she sold prior to entering the travel industry. As Director of Marketing for a hotel management company based in Northern California, she directed advertising and marketing and has served in an advisory capacity to tourism boards leading press tours for international journalists coming to the U.S.

Betsy Cooper, Project Manager. With over ten years experience in the Hospitality Industry, backed by a Bachelor of Science degree from the University of Missouri, and more than a decade in Sales and Marketing, product management is a natural fit for Betsy. Throughout her career, Betsy has promoted, managed and organized a range of corporate and exclusive events – small and large – as well as public and private tours.

Betsy is energetic and efficient and has the unique ability to put her clients at ease immediately. She brings with her a natural inclination to be organized and a dedication to customer service.

Iris Sandhkuhler, Content Manager, in charge of inputting and updating content on

Tom Berrigan, Editor At Large. For nearly 15 years, Berrigan was communications director for the Travel Industries Association of America, producers of Pow Wow. He has been editing Inbound and The Destination Marketer and assisting in moderating NAJ conference events since 2000.

CAROLYN KOENIG, NAJ NEWSLETTER ASSOCIATE EDITOR, is a veteran travel writer and editor. She served as editor of Smart Meetings magazine for five years, and is a regular contributor to this and other travel and consumer publications. She is a credentialed member of the Bay Area Travel Writers.

Nancy Windesheim, Director of Design , whose career has spanned over 20 years of award winning design, has provided art direction for all of NAJ projects for the past 11 years and is a principal in Windesheim Design Company.

Leslie Straw, Web site Design Director, has extensive experience in design technology and has been critical in designing

TOUR OPERATOR TRAINING AND OUTREACH contracts with highly regarded, experienced industry representatives to train and promote our website and clients in various countries.

Axel Kaus
Kaus Media Services


THE TOUR OPERATOR (formerly known as North American Journeys) An annual tour planning directory and companion piece to distributed to all Pow Wow attendees and mailed to qualified domestic and international tour operators.

Inbound, (Established 1996), a bi-weekly fax newsletter covering news, trends, and research on the leading inbound tourism markets.
Target audience:
North American-based destinations, suppliers and receptive tour operators. Subscription Fee: $295 per year.

The Destination Marketer, a weekly blog covering news, trends, and analysis of the domestic tourism marketplace.

The NAJ Newsletter, a monthly online newsletter located at, which covers trends and news about suppliers, destinations and receptive operators.


Active America-China (established in 2009). An annual product development show that brings together top Chinese tour operators with invited suppliers and destinations to develop new tour opportunities.
April 7-9, 2015, Bellagio, Las Vegas, NV.
For more information please visit:

eTourism Summit. A travel industry conference and marketplace that focuses on e-commerce and marketing international tourism. Attendees includes suppliers such as airlines, rent a car companies, hotels, attractions etc, as well as destination marketing organizations.
Oct. 8-9, 2014, Hotel Kabuki, San Francisco, CA.
For more information please visit,

RTO Summit West/East/Orlando. A marketplace and conference bringing together west coast/east coast tour operators with destinations and suppliers.
RTO Summit West: Jan 25-26, 2015, Ritz Carlton, Marina Del Rey, CA
RTO Summit East: May 6-7, 2015, Wyndham New Yorker Hotel, NYC.
RTO Summit Orlando: Nov. 17-18, 2014, Wyndham Grand Orlando Resort, Orlando, FL.
For more information please visit,